Project title: Marketing strategies deployed in the automotive industry. The case of obtaining an electric vehicle
I am a Postgraduate student at Cardiff University and currently undertaking a dissertation exploring the marketing strategies used in the automotive industry to influence society to obtain an Electric Vehicle. although the Electric vehicle market is the core theme, the focus will be on battery powered vehicles (BEVs)
The purpose of this questionnaire is to identify the consumer (potential individuals who are yet to buy) attitude and motivations towards Electric Vehicles. The questionnaire aims to find out the different factors which influence consumers decision making and with that, relate the participant's responses with the gaps in the literature to identify what changes need to be considered in order for the adoption rate of Electric Vehicles to be in agreement with industry expectations.
Questionaire link : https://qtrial2019q2az1.az1.qualtrics.c ... hS0ntP70bj
* time to complete 5-10 minutes
This questionnaire has been carried out for a researcher within Cardiff University, by a student conducting a dissertation in his Postgraduate degree. All the participants within this questionnaire will remain anonymous and all responses will be treated with full confidentiality. If any more information is required please contact me on MohammedO@cardiff.ac.uk
Thank you very much for your time and feedback